My 104.3 WCZY

EEO Report


ANNUAL EEO PUBLIC FILE REPORT

 This report covers the period: June 1, 2011 to May 31, 2012

1.) Employment Unit: Mt. Pleasant, Michigan

 2.) Stations in Employment Unit:            WCZY (FM)-Mt. Pleasant, Michigan

       WMMI (AM)-Shepherd, Michigan

 3.) EEO Contact Information for Employment Unit:

 Contact Person/Title:

Laurie Peters, EEO Coordinator

laurie@wczy.net

 Mailing Address: Telephone/Fax

Central Michigan Communications, Inc. (989) 772-9664

4895 E. Wing Road (989) 773-5000 (fax)

Mt. Pleasant MI 48858

 4.) Full-Time Positions Filled By job Title & Date Filled:

 

TWO FULL TIME POSITIONS FILLED DURING THIS REPORTING PERIOD

 

Job Title

Date Filled

Recruitment Source Referring Hiree

Number of Interviews

1.

Production Assistant

9-26-11

Specs Howard Career Fair

3

2.

Program Director/Operations Manager

9-23-11

Internal Job Posting

1

Total Number of People Interviewed for All Job Positions: 4

 

5.) Recruitment Sources:

 

Recruitment Source (Name, Address, Telephone, Contact Person)

Total Number of Interviewees this Source Provided During This Period

Full-Time Positions for Which This Source Was Utilized

1.

Michigan State University

www.myspartancareer.com

 

 

1

 

 

 

Position 1

 

2.

Central Michigan University

www.bca.cmich.edu/Academics/jobpostings

1

Position 1

3.

Michigan Association of Broadcasters

www.michmab.com/cgi-bin/dn_query.pl/JobBank/list_jobs.html

Attn: Carol White

819 N. Washington

Lansing MI 48906

800-968-7622

 

0

 

Position 1

4.

Specs Howard School of Media Arts

www.specshoward.edu

 

1

 

Position 1

5.

Internal Job Posting

Attn: Bob Peters

4895 E. Wing Road

Mt. Pleasant MI 48858

989-772-966

bob@wczy.net

 

1

 

Position 2

 

 

6.) Supplemental Recruitment Initiatives:

 

8/18/11 General Sales Manager, Bob Peters, participated in a Career Fair at Specs Howard School of Media Arts.

 

9/1/11 and

1/24/12 General Sales Manager, Bob Peters, met with several CMU BCA 511 students to discuss trends in marketing and broadcast sales. This joint academic/professional effort assists students interested in a career in Broadcasting Sales. The students receive guidance and assistance in conducting research necessary for a detailed proposal presentation for prospective clients.

 

Weekly All Marketing Consultants participate in weekly sales training utilizing the P1 Selling System. This training is held consistently throughout the year. This training strengthens the skills necessary for advancement in broadcast sales management.

 

11/8/11 Central Michigan University Media Management Day was attended by General Sales Manager, Bob Peters, Operations Manager, Matt Collins, and Production Assistant, Erik Natzke. The presentation took an in-depth look at issues and expectations facing today’s media executives and the employees they supervise. The entire top management team of Saga Communications presented.

 

3/14/12 Central Michigan Communications co-sponsored a Broadcasting Career Fair in conjunction with the Michigan Association of Broadcasters at the annual Great Lakes Broadcasting Conference & Expo. General Sales Manager, Bob Peters, was the station representative. Prior to the event, public service announcements to encourage participation and to hi-light the benefits of a career in broadcasting were aired on WCZY and WMMI.

 

3/14/12 Marketing Consultants Angela Isaac, Andy Wheeler, and Kara Bowman attended the Great Lakes Broadcasting Conference & Expo hosted by the Michigan Association of Broadcasters. Workshops provided the opportunity to strengthen sales skills.

 

3/31/12 Central Michigan Communications participated in the annual BCA Career Fair at Central Michigan University.